Upon becoming aware of the situation of application deliverers who protested, in July 2020, for better working conditions, friends Pedro Saulo Andrade and Rogério Nogueira decided to create an alternative for the market. After structuring the model with a hundred delivery people and 250 restaurants based in São Paulo, they decided to put the AppJusto to run, in the second half of 2021. Today, Nogueira says that the platform already has 13,000 delivery people, 550 restaurants and 12,000 registered consumers. The objective, for the future, is to grow to the point of bothering the iFood. “We expect to have 190,000 orders per month and to be earning 1 billion reais per month by the end of 2024,” says Nogueira.
Inspired by a model similar to that of the GetNinjas, the application was born with the purpose of giving autonomy to restaurants and delivery people, ensuring better income for the parties involved, minimum charge for restaurants, and the possibility of lower prices for consumers. Although it seems utopian, Nogueira says that today there are restaurants that save around 10,000 reais for every 600 orders placed on the platform compared to what they would earn if they were on the rival app. “We understand that the market is huge and that there is room for alternatives that have fair rates and that do not cover monthly fees”, says Nogueira. On the delivery side, the co-founder of AppJusto reveals that the average earning for food deliveries is 11.56 reais “excluding tips”, which, according to him, is almost double what is paid for delivery people in delivery apps. competitors.
To structure the idea and start the operation, AppJusto raised 910 thousand reais with participation quotas for restaurant owners and even delivery people. Today, the platform is in a new round of crowdfunding, this time open to the public, and aims to reach the 1.5 million reais mark — around 250,000 reais are currently missing to reach the goal. . The objective of the platform’s founders is to use the resources to expand the operation beyond the city of São Paulo. “By the end of the year, we will expand to other cities. We want to be all over Brazil”, says Nogueira. Today, the startup is made up of 11 employees, including the six partners, in addition to volunteers. Its current valuation (market value) is estimated, according to the founders, at 28.7 million reais.
Sistema de Delivery
It is estimated in the market that iFood makes 60 million deliveries per month, while monthly orders made to restaurants directly through the WhatsApp messaging application are around 150 million. And it is, above all, this second type of audience (who buys and sells via WhatsApp) that AppJusto wants to open up. “Whoever is on iFood wants an alternative with fair rules and whoever is on WhatsApp wants a solution with marketplace and logistics. So, we have all this space to work”, says Nogueira.
Today, on delivery platforms like iFood, restaurants pay a monthly fee and a commission calculated on the value of the orders offered on the menu. The monthly fee depends on the contracted plan. The two main ones include monthly fees of 100 and 180 reais, and commissions on the total value of each order, at 12% and 23%. In addition, in several cases, there are additional fees and the requirement for an “exclusive” offer to ensure greater visibility within the app — this point has been questioned by the Brazilian Association of Bars and Restaurants (Abrasel) with the Administrative Council for Economic Defense, Cade, and would have been one of the factors for the end of Uber Eats’ operation in Brazil.
The relationship with couriers, on the other hand, includes the self-employed and those linked to a specific logistics company hired by iFood to manage the groups. After pressure from the category, in early April, iFood reported a 13% readjustment of the minimum value of short trips (from 5.31 reais to 6 reais) and a 50% readjustment in the minimum value of the kilometer traveled (from 1 real to 1 .50 reais). Also in April, the Federal Public Ministry (MPF) asked for clarification from iFood and two communication agencies responsible for a “veiled marketing campaign” against claims by app delivery people. The company was accused of creating pages and profiles on social networks, simulating posts by bikers. The case is being processed extrajudicially.
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