Movement in a mall in the city of Curitiba (PR), on Christmas Eve, this Friday (24). Eduardo Matysiak/Futura Press Eduardo Matysiak/Futura Press
The merger between brMalls e Aliansce has everything to shake up the sector malls. The inequality between the numbers of the new group will be immense in relation to its two biggest competitors — Multiplan e Iguatemi. To give you an idea, there will be 69 malls under the group’s tutelage if the business gets off the ground, against 35 for Multiplan and Iguatemi combined. In the field of sales, the XP calculates that Aliansce and brMalls sold together 32 billion reais in 2021, against 26 billion for the two competitors. “The combination of Aliansce and brMalls should generate a company with significant market value. In addition, increasing the level of corporate governance with the presence of a relevant shareholder can also attract foreign investors”, say the institution’s analysts. The operation still needs to be approved by the companies’ shareholders and then by the competition defense body.
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