McPicanha without Picanha will be removed from the menu of McDonald’s stores this Friday ./Reproduction
The fast food chain McDonald’s is having indigestible days in Brazil. One of the company’s bets for the Brazilian market this year, the McPicanha line can yield a fine of up to 11.6 million reais for false advertising, according to Procon-SP. The company was targeted by the country’s consumer protection agencies because the snacks do not contain noble meat in their composition, but a picanha-flavored sauce.
According to the executive director of Procon-SP, Guilherme Farid, the fine can be applied if the company does not clarify the picanha imbroglio until next Monday, May 2.
In a note, McDonald’s stated that the two sandwiches of the “New McPicanha” line will be removed from restaurants across the country, starting this Friday, 29. Procon-SP notified the fast food chain to officially present the nutritional table of the sandwiches, verifying the composition of the ingredients and the quality tests carried out. Among other points, the protection agency also requires a copy of advertising materials published in the media.
On Thursday, the Ministry of Justice and Public Security (MJSP) gave the company a period of 10 days to send clarifications on “possible practice of deceptive advertising”. “The Ministry values the justice and safety of Brazilians in all areas, including consumer rights,” said Minister Anderson Torres. If the questions are not answered within the required period, the National Consumer Secretariat (Senacon) may open an administrative proceeding against the McDonald’s network.
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