It hasn’t been a very pleasant experience for fans of the Kiss who were willing to pay 750 dollars, around 3,700 reais at the current price, to get close to the band members at their concerts in Brazil and take a picture with them. This is because there is a kind of safety belt between the group and its groupies: Paul Stanley, Gene Simmons, Eric Singer and Tommy Thayer appear backstage with full costumes, but stay behind acrylic screens that prevent physical contact with the public. . The security measure – allegedly to avoid the contagion of Covid – however, is not exclusive to Brazil and has been like this in all the band’s presentations around the world. The result are bizarre photos that might as well have been taken in a wax museum. The measure aims to avoid hugs, but, after the photos, the group approaches the fans to autograph records and objects.
Practically all artists have the habit of receiving the public in their dressing rooms for photos and autographs. The gesture used to be free, although generally aimed at hardened fans, but in recent years it has become a very lucrative business, charging small fortunes for the right to the special moment with the artists. Called Meet & Greet, the package usually includes – in addition to visiting the dressing room – the possibility of entering the venue before the gates open, seeing the soundcheck and guaranteeing the best place to watch the show. From Metallica to Avril Lavigne, everyone has charged for it. To meet Metallica musicians in Brazil, for example, the value will not be less than 10 thousand reais.
The problem is that, from the moment the meeting with the idol becomes a business, the public feels empowered to demand their rights to consume, well. A bizarre example was the meeting with Avril Lavigne. The singer’s Meet & Greet abroad became a joke because she forbade fans to touch her. The result was hilarious photos of people trying to get as close to her as possible, but not touching. More micado program, impossible.
On the other hand, there are artists who turn the experience into something memorable. Anitta, for example, hugs the fans, talks, gives kisses. In short, it goes beyond a pure and simple commitment. Other artists, like Jão, donate all the amounts raised from the meeting to animal adoption NGOs.
This Saturday, 30th, Kiss will perform the End Of The Road farewell tour show in São Paulo. The catch is that maybe the band will never end and is destined to become a kind of franchise – following with other musicians in makeup playing the band’s hits. In an interview with VEJA, in May 2021, Paul Stanley even considered the idea. “It would be foolish to believe that only I can do this. We were never as good as we are now, but how do you tell who is irreplaceable and who is not?” he stated. When that happens, then, in fact, there will be no difference between a photo with the idol or in a wax museum.
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